SEO for the niches everyone else finds too hard
Most of my work is in iGaming, finance, and other high-competition niches. These are the spaces where ranking is genuinely difficult, where the competition is well funded, the search engines are sceptical, and the usual advice stops working. I have spent over 18 years learning how to win in them.
I do not just consult on SEO. I run my own portfolio of iGaming and sports data sites, which means everything I recommend has been tested on properties where my own money is on the line. When a tactic carries risk, I have usually already found out the hard way on a site of my own before it ever touches a client.
Why SEO is worth the investment
Ranking at the top of Google brings a steady stream of people who are already looking for what you offer. Unlike paid search, you are not paying for every click, so once the rankings are there the traffic compounds. For most of the businesses I work with, organic search ends up being the best return on investment of any channel they run.
The catch is that SEO in a competitive niche is slow to fake and easy to get wrong. Cutting corners gets sites penalised, and recovering from that costs far more than doing it properly in the first place. The approach below is built to rank and to last.
How I approach SEO
Technical SEO
Everything starts with making sure Google can crawl, render, and index your site without tripping over anything. I work through site architecture, internal linking, crawl budget, page speed, indexation, and the technical issues that quietly hold rankings back. On bigger sites this is often where the fastest gains are hiding, because the content is already there and simply is not being seen properly.
On-page SEO
Once the foundation is sound, I make each page earn its ranking. That means matching pages to real search intent, getting the structure and internal linking right, and making sure every commercially important page is genuinely the best answer to the query it targets. In competitive niches the margins are thin, so the details matter.
Content
Content has to do a job, not just exist. I plan it around commercial intent and the questions your customers actually ask, then build pages that rank and convert rather than sit on page five gathering dust. In niches where generic content gets buried, this is what separates the sites that grow from the ones that stall.
Link building
Authority still moves rankings, and in hard niches it is often the deciding factor. I build links from real publishers through my own relationships and network, not from the kind of cheap networks that leave a footprint and get sites punished. If you want the detail, I have dedicated link building services covering white label, niche edits, guest posting, and more.
Reporting
You should always know what I am doing and whether it is working. I report against the metrics that matter to your business, rankings, traffic, and the conversions and revenue behind them, not vanity numbers that look good and mean nothing. The whole point is growth you can see in the bank, not just in a dashboard.
Specialist niche SEO
Some niches need their own playbook. If you operate in iGaming, I have dedicated services for iGaming SEO and casino SEO, built specifically for the regulatory, competitive, and link-related challenges those markets bring.
The proof
I took Football Park from 20 Organic Clicks per day to over 6,000 Organic Clicks per day in around 6 months using my tried and testing formulas. I also got Betclever to rank #1 in the UK for Bet of the Day and ranked a Nigerian bookmaker in the top 3 of Google for more than 400+ keywords.
Beyond any single result, the strongest signal is that my clients keep recommending me. Around 80% of new clients come through referrals from existing ones, which is the proof I am most proud of, because it only happens when the work delivers.
Want to talk?
Tell me where you are stuck and where you want to get to. I will tell you straight whether I can help and how. Get in touch.