Software companies have a unique advantage when it comes to link building: you can create genuinely useful tools, resources, and data that people want to reference. The challenge is executing on that potential while also building links at a pace that moves rankings.
We’ve worked with SaaS businesses from early-stage startups to established platforms. Here’s how we approach link building for software companies.
Why SaaS Link Building Is Different
SaaS companies typically have longer sales cycles, higher customer lifetime values, and competition from well-funded players who’ve been building authority for years.
The good news: software businesses can create assets that earn links naturally. Free tools, calculators, research, and original data all attract links from publishers and other websites.
The challenge: relying solely on organic link acquisition is slow. You need to combine passive link earning with active outreach to build authority at a competitive pace.
Our Approach
Linkable Asset Development
We help identify and create content that publishers actually want to link to. This might include:
- Free tools or calculators related to your product space
- Original research and industry surveys
- Definitive guides on topics you’re uniquely positioned to cover
- Templates, frameworks, or resources your audience needs
- Data visualisations and interactive content
The key is creating something genuinely useful – not just “content” that sits there hoping for links.
Integration and Partnership Links
SaaS products often integrate with other tools. Each integration partner is a potential link opportunity – their integrations page, their documentation, their blog content about workflows.
We help identify these opportunities and facilitate outreach to secure placements.
Industry Publication Outreach
Every software category has publications, blogs, and communities that cover it. Getting featured – through guest posts, expert quotes, product mentions, or contributed content – builds both links and brand awareness.
We identify relevant publications, develop pitches that editors actually want to run, and secure placements.
Comparison and Alternatives Pages
When someone searches “[competitor] alternative” or “[your category] tools”, they’re evaluating options. Ranking for these terms requires authority.
We build links specifically to support your comparison and alternatives content, helping you capture high-intent traffic.
HARO and Expert Commentary
Journalists need expert sources. We monitor journalist requests and respond on your behalf (or coach your team to respond effectively), securing mentions and links from publications covering your space.
Link Building by Stage
The right approach depends on where your SaaS is in its growth journey:
- Early stage (pre-product market fit) – Focus on a few high-quality placements that establish credibility. Guest posts on respected industry blogs, founder interviews, and initial coverage.
- Growth stage (scaling acquisition) – Ramp up volume while maintaining quality. More guest posts, active digital PR, outreach at scale. This is where most clients see the biggest ranking improvements.
- Mature stage (maintaining leadership) – Defend positions, capture new keywords, and build links to support expansion into adjacent topics or markets.
B2B vs B2C SaaS
The link building playbook differs between B2B and B2C software:
- B2B SaaS – Longer sales cycles mean brand searches and comparison content matter more. We focus on industry publications, thought leadership, and content that supports the buying journey.
- B2C SaaS – Consumer software often benefits from broader coverage – tech publications, app roundups, lifestyle sites. Volume matters more, and virality is possible.
We tailor strategy based on your business model and target audience.
Common Niches We Cover
- Marketing and sales tools
- Project management and productivity
- Finance and accounting software
- HR and recruitment platforms
- Developer tools and infrastructure
- Customer support and CRM
- Design and creative software
- Security and compliance tools
Measuring Success
Links are a means to an end. We track:
- Link acquisition numbers and quality metrics
- Ranking improvements for target keywords
- Organic traffic growth
- Demo requests or signups from organic
Monthly reporting covers all of this, so you can see the connection between link building activity and business outcomes.
Pricing
SaaS link building engagements typically range from £2,500 to £10,000 per month depending on competitive intensity and growth goals.
We’ll scope a specific proposal after understanding your situation. Early-stage startups with limited budgets can often start smaller and scale as results prove out.
Get Started
If you’re a SaaS company looking to accelerate organic growth, let’s talk. We’ll discuss your current link profile, competitive landscape, and where link building fits into your broader marketing strategy.