Your audience is already there
Social media usage is enormous, which means your audience is very likely engaging on these platforms every day. With paid social ads on Facebook, Instagram, and YouTube, you can put your business in front of those buyers and scale. These platforms let you target users very specifically based on detailed personas, which makes highly impactful, profitable campaigns possible.
How I can help
Running social ads can feel daunting at first. You’re setting up campaigns that can reach millions of people a day, and done poorly they burn through budget fast. I help you through that minefield and build winning campaigns that scale your business.
Campaign set-up and targeting
With so many options when setting up campaigns, it’s hard to know how to structure them for success. I’ve spent over £20 million on these platforms and know how to build well-structured campaigns and target them at exactly the right audience.
Suitable for all business types
Many people assume social ads only work for ecommerce or brand building. The truth is they can work for almost any business, because it’s about the audience, not the business type. If your audience is on these platforms, you should be too.
Data-driven marketing
One of the joys of this kind of marketing is the depth of reporting data you get access to. That lets me fine-tune and optimise campaigns down to the small details, which has a big impact on profitability as you scale. Campaign analysis and optimisation is where a lot of the value is won.
Scalability
Audience numbers on social media are huge, so the opportunity to scale is just as big. Once you find a winning campaign, you can put it in front of millions of people. Done correctly, paid social can grow an online business rapidly.
Tried and tested
With over £20 million of social ad spend behind me, I have tried-and-tested processes that get new client campaigns up and running quickly. I know what works, what doesn’t, and how to structure everything for the best returns.
Want to talk?
Not sure if paid social is right for your business? Get in touch with a few details and I’ll come back to you with some honest advice and recommendations.