Get in front of your audience today
SEO takes time, but paid search can put you in front of your audience today. Every day, people are searching for exactly the products and services your business offers. Paid search gets you in front of those high-intent users and drives them to your site, and you only pay when someone clicks. Done correctly, pay-per-click (PPC) marketing can be hugely profitable.
How I can help
Paid search is one of the best routes to scale an online business, putting you in front of the right people at the right time. I’ve managed over £20 million in annual ad spend over the past six years, so I bring real experience to growing businesses through pay-per-click.
Keyword research
Winning campaigns start with knowing what to target. At the start of any new campaign I carry out thorough keyword research to align the keywords with searcher intent and what your business actually offers. The data-driven approach means I focus on the keywords that deliver the best return on ad spend.
Competitor and industry analysis
To compete effectively, I research and understand the businesses you’re up against in the search results and the industry as a whole. The aim is to find the edge that lets your campaigns out-perform the rest of the market in your niche.
Data-driven PPC
Data is at the heart of everything I do, and PPC is no different. I analyse campaign data to find new opportunities, optimise ad spend, and increase conversions, using it to inform every decision and keep actions aligned with your core business metrics and ROAS.
Scaling
Once winning campaigns are established, I scale them. Profitable campaigns can be grown to capture as much market share as possible in your industry. Scaling budgets on what’s already working, over time, is how PPC delivers really significant business growth.
What makes a real PPC expert
Being a PPC expert isn’t just knowing how to navigate the ad platforms and run ads, most people could learn that fairly quickly. The real expertise is aligning campaigns with your commercial goals and making data-driven decisions on how to scale them effectively. As a business owner, you want the biggest possible return on every pound you spend, and that’s exactly what I focus on.
Want to talk?
Not sure if PPC is right for your business? Get in touch with a few details and I’ll come back to you with some honest advice and recommendations.