Guest posting still works. Despite what some people claim, getting your content published on relevant sites with a link back to yours remains one of the most effective ways to build authority and drive referral traffic.
The challenge isn’t whether guest posting works – it’s finding sites that are actually worth being on, and getting them to say yes.
The Problem With Most Guest Post Services
You’ve probably seen the offers. “100 guest posts for £500” or similar. The links come from sites you’ve never heard of, with no real traffic, often created purely to sell placements. They might not hurt your rankings today, but they’re not helping either – and Google gets better at identifying these networks every year.
We take a different approach. Every site in our network is one we’d be comfortable placing our own links on. Real websites with actual audiences, editorial standards, and organic traffic.
What You Get
- Relevant placements – We match your content to sites that make topical sense. A fintech company gets placed on finance and business sites, not random lifestyle blogs.
- Original content – Every article is written from scratch by native English writers. We research properly, match the target site’s tone, and create something that provides genuine value to readers. If you’d prefer to supply your own content, that’s fine too.
- Natural anchor text – We vary anchors appropriately. Exact match anchors have their place, but overdoing it looks unnatural. We’ll recommend anchor strategies that build authority without raising flags.
- Permanent placements – Links stay live. If a publisher removes a link within the first 90 days, we replace it at no additional cost.
- Full transparency – You’ll know exactly which site your content is going on before publication. No mystery placements, no bait and switch.
Our Process
- Brief – You tell us your target pages, preferred anchor text, and any topics or angles you want covered. The more context you provide, the better the end result.
- Site selection – We identify relevant publishers from our network that match your niche and meet your quality requirements. You approve the sites before we proceed.
- Content creation – Our writers produce the article. We can send drafts for approval or handle it end-to-end, depending on your preference.
- Publication and reporting – Once the article goes live, you receive the URL and confirmation that the link is in place and indexed.
Typical turnaround is 2-4 weeks from brief to live placement, depending on publisher schedules and content approval processes.
Quality Standards
Not all guest post opportunities are equal. Here’s what we look for in publishers:
- Genuine organic traffic (verified through SEO tools, not claimed numbers)
- Real editorial process – they review and sometimes reject content
- Natural link profiles themselves – not sites stuffed with outbound sponsored links
- Active content publication – not abandoned blogs with one post every six months
- Domain authority that reflects genuine backlinks, not manufactured metrics
We turn down more sites than we accept. It’s better to have a smaller network of quality publishers than a huge database of questionable ones.
Industries We Cover
Our publisher relationships span most major sectors:
- Business and entrepreneurship
- Technology and software
- Finance and investing
- Marketing and digital
- Health and fitness
- Lifestyle and entertainment
- Travel and hospitality
- Ecommerce and retail
- iGaming and betting
Some niches have more publisher availability than others. We’ll tell you upfront what’s realistic for your specific industry.
Pricing
Guest post pricing depends on the target site’s metrics and the content requirements. A placement on a DR30 business blog costs less than one on a DR60 tech publication.
Most placements fall between £75 and £500 including content. Premium sites with high traffic and strong brands command higher fees.
Self-Service Alternative
If you prefer to select sites and manage orders yourself, check out our marketplace, BuildLinks. You can browse available publishers, see pricing upfront, and place orders directly. It’s designed for agencies, freelancers, and in-house teams who want control over the process.
Get Started
Want to discuss a guest posting campaign? Get in touch and we’ll talk through your goals, show you some example placements, and put together a proposal that fits your budget.