Building links for online stores is different from other niches. You’re not just trying to rank blog posts – you need product pages and category pages to show up when people are ready to buy.
That’s a harder problem. Nobody naturally links to product pages. Publishers don’t want to write about your specific SKUs. And most ecommerce sites have hundreds or thousands of pages that all need some level of authority.
We’ve built link campaigns for ecommerce brands across retail, fashion, home goods, and specialty niches. Here’s how we approach it.
The Ecommerce Link Building Challenge
Traditional link building focuses on linkable assets – guides, tools, research. You create something valuable, then convince people to link to it.
Ecommerce sites have a problem: their most important pages are commercial. Nobody links to your product page for blue widgets, no matter how good the widgets are.
The solution is building authority strategically. Links to your domain overall, links to supporting content, and occasionally links to commercial pages through product roundups and recommendations.
Here’s how we make that work:
Our Approach
Resource Content Links
We help you create content that people actually want to link to – buying guides, comparison articles, how-to content related to your products. Then we promote that content to relevant publishers.
For example, a kitchenware store might create “The Complete Guide to Cast Iron Care” and earn links from cooking blogs. Those links build domain authority that benefits the commercial product pages too.
Product Roundup Placements
Publications regularly create “best of” content – best running shoes, best office chairs, best gifts for dads. Getting included means a contextual link directly to your product page from a relevant article.
We identify opportunities, pitch your products, and negotiate inclusions. This works best for brands with differentiated products and some existing recognition.
Digital PR
Newsworthy content gets links from major publications. We help create data-driven stories, surveys, and research that journalists want to cover.
An ecommerce brand might commission research on consumer behaviour, release interesting internal data, or create a visual asset that gets picked up. The resulting coverage builds authority and brand awareness simultaneously.
Guest Posts and Niche Edits
Targeted placements on relevant blogs and publications in your niche. A furniture store gets links from home décor sites. A supplement brand gets links from health and fitness publications.
We match placements to your category, ensuring topical relevance that search engines value.
Industries We Work With
We’ve built ecommerce link campaigns across:
- Fashion and apparel
- Home and furniture
- Health and supplements
- Beauty and cosmetics
- Sports and outdoor
- Electronics and gadgets
- Food and beverage
- Pet supplies
- Baby and kids
Some categories have more link opportunities than others. We’ll be upfront about what to expect in your specific niche.
Technical Considerations
Ecommerce link building isn’t just about acquiring links – it’s about making sure those links benefit the pages that matter.
We consider your site architecture when planning campaigns. Where are links pointing? How is authority flowing to commercial pages? Are you wasting link equity on thin or duplicate pages?
Sometimes technical fixes multiply the impact of your existing links before we add new ones.
Typical Results
Link building is a long game. New links typically take 2-3 months to fully impact rankings, and competitive keywords need sustained effort.
For most ecommerce clients, we see measurable ranking improvements within 3-4 months of starting a campaign. Traffic and revenue improvements follow as rankings climb.
We don’t guarantee specific ranking positions – anyone who does is overpromising. But we do track progress against baseline metrics and adjust strategy based on what’s working.
Pricing
Ecommerce link building costs vary based on your niche, competition, and goals. Most clients invest between £2,000 and £8,000 per month.
We’ll scope a specific proposal after understanding your situation. You’ll know exactly what you’re getting before committing.
Self-Service Option
If you have an in-house team that handles link building but needs access to quality publishers, check out BuildLinks – our marketplace for vetted link opportunities across multiple niches including ecommerce.
Get Started
Want to discuss link building for your online store? Contact Us and we’ll talk through your current situation, competitive landscape, and what a realistic strategy looks like.