Unless you have been living under a rock for the past three months you will know that the summer of 2021 is set to be a big one for SEO.
With four large known core algorithm updates due to land in June/July as well as the regular smaller updates that roll out daily it is going to be a busy time for us SEO experts and agencies.
As with any update there will be winners and losers and this can create just a few sleepless nights!
As things stand it looks like two of the larger updates have already rolled out and things are looking very good here at Exquisite towers! All but one of our owned assets and client sites are currently tracking green in our monitoring tools and the other has remained relatively flat (which is still a win in these situations)
Through the rest of June we expect the ranking fluctuations to settle and our prediction is that the next larger update won’t hit until the middle of July now.
If you have seen your site affected in recent weeks and rankings have started to drop – reach out to us and we can take a quick look and point you in the right direction for where your main issue may lie.
If you are wondering what you can be doing to help your site avoid a hit in the weeks ahead – put a strong focus on making your website load fast and improve your user experience.
If you have your Search Console account up and running – pay close attention to your Core Web Vitals rankings and ensure you fix any errors there.
Whilst it is impossible to know the exact tweaks Google is making – we have seen enough algorithm updates come and go by now to know that having a solid and consistent SEO strategy is one of the best ways to avoid a Google slap and to grow your organic traffic over the long-term.
If you are looking to boost your rankings in the search engines… Get in touch with us today.